Nihaal Nazeer
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If you have 5 minutes, walk through my spaceship (opens in a new tab). It will be worth it.

Brand identity, 2024
Takeaway bags, paper cups, sachets and an enamel mug printed with the MY CHAII wordmark and a striped pattern

My Chaii London

A rebrand shown across takeaway bags, cups, sachets and an enamel mug.

Year
2024
Discipline
Brand identity
In the images
Bags, cups, sachets, an enamel mug, teapot mark
Role
Solo, or your part in a team
Type
Client, UAL brief or self-initiated
Tools
What it was made with

The brief

Who it was for and what had to change, in two or three sentences.

Three decisions

The moves that shaped the identity, each with one image: the mark, the type, the pattern.

The system

Mark construction, typeface, palette and one page of guidelines.

In use

Photos of the identity out in the world, if they exist. Mockups second.

If you have 5 minutes, walk through my spaceship (opens in a new tab). It will be worth it.

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